Qliktag Product Information Management & IOT Software

Sarang Pharate

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Counterfeiting is a major concern for brands. Companies lose billions of dollars in revenue and consumers also suffer the consequences in situations where they are unable to verify themselves or their ownership over products. "The Organisation for Economic Co-operation and Development (OECD) estimates the annual value of international trade in all counterfeit goods at $200 billion." Imports of counterfeit and pirated goods are worth nearly half a trillion dollars a year or around 2.5% of global imports, with US, Italian and French brands hit the hardest and many of the proceeds going to organised crime, according to a new report by the OECD and the EU's Intellectual Property Office. So How Did HP Use The Concept of the Internet of Things to Combat Counterfeiting? HP's Tamper Evident Label and Security Label initiatives are a step towards enhancing its brand protecti... (more)